Honesty, respect and cooperation. Honesty in our food and labeling. Respect for the environment and community. Cooperation with local producers and local economy. We value fairness for everyone involved along the chain: from farmer to consumer and everyone in between. We aim for minimum waste and minimum emission in our production process.
Bring highly nutritious foods to consumers to promote long life and healthy choices.
Offer food made from organic, selected, seasonal and local ingredients and help people to be nourished even when they don’t have time to worry about what they will eat. Lower our footprint and teach others how to join the movement.